Every designer at Aasai is someone we’ve met, vetted, or would wear ourselves. We’ve built the store we wished existed when we started looking.
the boutique · kolkata
a curated house of independent indian designers.
Aasai brings together labels from across India, handpicked and thoughtfully curated.
what aasai is
one place for many makers.
AASAI is a multi-designer boutique. Every label we carry is an Indian studio we've chosen by hand, for its craft, its cloth, and the people behind it. It brings together up and coming names with a distinct style and also the most coveted names of our time.
We carry pieces, not collections. Some are ready to ship; some are made to order. Everything is the real thing, no white-label, no mystery brands, no shortcuts.
what we stand for
authenticity, craft, and care.
Our vision is to create a platform with something for everyone to discover and cherish. We collaborate with studios we trust in, and house the pieces that truly align with our design language.
our founders
in the studio
the rest
discover new designers or find a piece.
Browse the studios we carry, shop the edit, or write to us, we answer every note.